Before working in human resources, I carried multiple different positions for luxury cosmetics lines which I have been very loyal to over the years. Over those years, I have always been intrigued by one particular beauty line almost entirely due to its packaging and ad campaigns.
Benefit cosmetics uses youthful femininity to appeal to customers ranging from early adolescent, to mature women aspiring to regain some of the youthful appeal that these ads are designed to emulate.
In addition to connecting to the youthful audience which is subconsciously living vicariously through the images and the ideas of sock hops and ice cream parlors, the mature audience relates to the images through nastalgia of their youth beauty.
In both of the above shown ads, the focal points are the females who portray a flirty and confident demeanor. In both images, the focal points also both fall into the same rule of thirds as talked about in the text ( however on opposite sides of the grid). In addition to the lay out of the ads, the lighting also plays a huge part in the success of selling the fantasy. If you look out both images, there are perfectly placed highlights and contours on the young ladies faces and defining the muscle tone in the arms of the young man in the top ad.
As we discuss, read each others blogs and our text materials, I look at everything on line and in print every different. Where I use to take everything around me simply at face value, I am grateful that now I am beginning to pay a little more attention.
